Creating a Winning Employment Brand

Many companies and job candidates are unable to name a single staffing firm from memory. This means that there is a huge audience that is completely missing your value proposition. Using data gathered during the 2009 Opportunities in Staffing survey, conducted by Inavero Institute for Service Research and CareerBuilder, this session addresses the strengths and weaknesses of staffing and recruiting brands. This program will identify ways firms can craft messages and build a presence that resonates with potential clients and top talent.

Pamela Laksana
Sales Manager, Recruiter Business Unit
Pamela Laksana is a Regional Sales Manager in CareerBuilder’s Staffing and Recruiting Group. She leads a team of Senior Account Executives in providing effective recruiting solutions to small-to-mid size staffing and recruiting firms throughout the Southeast.
Pam joined CareerBuilder in 2006 and quickly become recognized as a top performer by offering innovative solutions to her clients. She has been recognized as a President’s Club Winner three times and received three promotions in just over three years. Pamela graduated from DePaul University and worked in Public Relations before joining CareerBuilder.